More than 20,000 visitors to Oxford have taken a tour of the city via City Sightseeing Oxford’s open-top bus service since it re-opened in July, helping to attract visitors into Oxford as part of a wider campaign to boost the city’s tourism, hospitality and retail sectors through COVID-19. City Sightseeing Oxford has announced it will continue to operate ten tours per day during the winter.
“We’re proud to play an important role in supporting Oxford’s crucial visitor economy which is currently going through a tough time,” says Phil Southall, Oxford Bus Company managing director. “It is important we continue to ensure the city remains a world-leading attraction and our City Sightseeing Oxford service plays a key role in this.
“The visitor numbers since we reinstated the service demonstrates there is a great desire to visit our city.
“While numbers are lower than normal, they are significant and provide a welcome boost to the Oxford economy.
“To further support the visitor economy, we have decided to continue the service during the winter.”