The Burnley Bus Company has launched its new Pendle Wizz route between Skipton, Barnoldswick, Colne and Burnley with an hourly all-day service along the M65. The new service replaces the Witchway route between Skipton and Burnley, with a connection at Burnley Bus Station and frequent Witchway buses for customers travelling through to Manchester.
On the eve of the service’s first day, The Burnley Bus Company celebrated with another first – a virtual Pendle Wizz launch event on social media using the hashtag #LockdownLaunch, and featuring images of buses in the bold new Pendle Wizz livery at key landmarks along the route.
“We want our buses to be places people want to be seen in, with a bright and friendly image which stands out and attracts new customers, as well as those who already choose to travel with us,” says The Burnley Bus Company CEO Alex Hornby. “We planned our new Pendle Wizz service to stay out of the unpredictable traffic congestion in Manchester which affected the reliability of the Witchway, especially before the lockdown – meaning that our local customers along the new Pendle Wizz route can look forward to a more reliable service, seven days a week.
“As more people return to work and traffic levels increase, it’s vitally important that we take every opportunity to make sure our buses continue to be as reliable as they can be. Our customers tell us that an on-time service is the most important requirement – with the new Pendle Wizz product, we are delivering on that requirement.”