Go-Ahead returns to demand-responsive operation with new contract

Go-Ahead company East Yorkshire has won a contract from North Lincolnshire Council to provide demand-responsive buses in the region. East Yorkshire will operate the new ‘JustGo’ on-demand services across North Lincolnshire, aimed at connecting communities, providing access to jobs and growing the local economy.

The service enables passengers to book a ride through a smartphone with the ‘JustGo’ app, developed in conjunction with tech company Liftango. Passengers can request their journey and choose where they get picked up. 

This is the third demand-responsive project for Go-Ahead which operated a one-year trial in Sutton in conjunction with Transport for London, and a two-year trial in Oxford of its PickMeUp service.

“It is a great opportunity for us to operate North Lincolnshire Council’s new on-demand bus network,” says David Brown, Go-Ahead Group CEO. “We will be using all the lessons we learned in Oxford and London to build a technology-driven service that will provide convenient journeys and connect communities.”

Kevin Orr, CEO, Liftango, adds: “Demand-responsive transport is such a fundamental part of creating a sustainable transportation network for rural areas. Our technology is enabling coverage and experiences not previously provided with traditional fixed-route transit services.”